LOS ANGELES – America loves an underdog and that story is playing out at Lincoln, the other American luxury brand.
Lincoln’s crosstown rival Cadillac, the luxury arm of General Motors, has been stealing most of the headlines in recent years as it tries to challenge premium German brands dominating the U.S. market. But whereas Cadillac appears to be sputtering a bit with nearly all its chips laid on the lackluster car segment, Lincoln anted up the Navigator large luxury SUV in January and an all-new Aviator midsize CUV, unveiled here, comes this summer.
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