GM rushes to retool entry-level Baojun brand

SHANGHAI — The unexpected, extended downturn in China’s new-vehicle market poses grave threats to the survival of many small domestic brands.

It has also sent General Motors rushing to the aid of a volume brand it created nine years ago at its light-vehicle joint venture in China.

GM unveiled the Baojun market-entry brand in 2010 under SAIC-GM-Wuling Automobile Co., a partnership between the Detroit automaker and SAIC Motor Corp. that previously only produced minibuses for the Wuling brand.

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