BAIC Motor Co. has too many models and too many assembly plants, and now the state-owned automaker’s sales have begun to tumble.
In the first two months of this year, sales of Beijing Auto’s own brands fell 43 percent to 43,500 vehicles. By contrast, industry light-vehicle deliveries in China rose 6.3 percent.
You might expect the company’s chastened managers would rush to fix their misguided growth strategy. But you would be wrong.
To be sure, Chairman Xu Heyi has shuffled management. This month, he demoted President Li Feng to chief of r&d. But blaming a scapegoat isn’t going to solve the problem.
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